How Faire Works for Brands: Fees, Payouts and Faire Direct
The short answer
Faire is an online wholesale marketplace that connects consumer brands with independent retailers. You list your products and set wholesale prices, and stores order from you while Faire handles discovery, payments, and net-60 terms for the retailer. Faire charges a commission on orders from stores it introduces to you, and 0% on orders you bring in yourself through Faire Direct. For most brands it is the fastest way to be found by thousands of stores, but you still have to earn the reorders.
What is Faire and who is it for?
Faire is a wholesale marketplace where independent retailers (boutiques, gift shops, grocers, cafes, and more) discover and buy from brands in one place. For a brand, it works like a storefront for buyers: you upload your catalog, set wholesale and retail prices, and retailers place orders directly. It is built for small and independent consumer brands in categories like food and drink, beauty and wellness, and homeware that want a wholesale channel without building one store relationship at a time.
The reason Faire grew so fast is that it removes the two things that stall wholesale: trust and payment risk. A store that has never heard of you can still order, because Faire vouches for the transaction and pays you even if the store pays late.
How much does it cost to sell on Faire?
Listing on Faire is free. Faire earns a commission on orders from retailers it introduces to you, and charges 0% commission on orders you bring in yourself through Faire Direct. Every order also carries a payment processing fee that depends on how quickly you choose to be paid. The rates below are from Faire's Help Center as of October 2026 (North America, outside North America).
| Order type | Who found the store | Faire commission |
|---|---|---|
| First marketplace order | Faire (the store discovered you) | 15% + $10 new customer fee (North America); 25% (outside North America) |
| Marketplace reorder | Faire | 15% |
| Faire Direct order | You (your own customer) | 0% commission |
Because the marketplace commission only applies to stores Faire finds for you, the practical strategy is to treat that fee as a customer-acquisition cost: you pay it to win a new store, then keep that store commission-free on Faire Direct from then on.
What is the difference between the Faire marketplace and Faire Direct?
The Faire marketplace is the discovery engine where new retailers find you, and Faire Direct is your own commission-free ordering link for retailers you already have. Both run on the same platform with the same catalog, payments, and net terms. The only real difference is who brought the store and, therefore, whether Faire takes a commission.
| Faire marketplace | Faire Direct | |
|---|---|---|
| Who it reaches | New stores browsing Faire | Retailers you already know |
| Commission | Charged by Faire | 0% |
| Best use | Acquire new accounts | Keep and reorder existing accounts |
If you already pitch stores directly, point those buyers to your Faire Direct link so they get the convenience of Faire (payments, terms, easy reordering) while you pay no commission. This pairs well with the direct outreach covered in how to get your product into retail stores.
How do you start selling on Faire?
Getting started is straightforward, but a complete, well-presented catalog is what separates brands that get orders from brands that get ignored. Set aside time to do the listing properly rather than uploading a few products and hoping.
- Create your brand account and apply. Faire reviews brands to keep the marketplace credible.
- Build your catalog. Add every product with clear, consistent photos, accurate wholesale and retail prices, and a real product description.
- Set your terms. Choose your minimum order, case packs, and lead time so buyers know exactly what to expect.
- Turn on an opening order incentive. A first-order discount and free freight for new stores lowers the risk for a buyer trying you for the first time.
- Connect your existing buyers with a Faire Direct link so their orders stay commission-free.
How do you grow sales and reorders on Faire?
Showing up on Faire is not the same as selling on Faire. Growth comes from making your page easy to say yes to and from working the channel consistently. The brands that win treat Faire like a storefront they actively run, not a listing they set and forget.
- Photography and catalog depth. Strong, consistent images and a full range give buyers confidence and a reason to build a bigger basket.
- Fast response. Accept orders and reply to buyer messages quickly. Speed signals a reliable supplier.
- Opening incentives. A clear first-order discount and free freight for new stores measurably lifts conversion from browse to order.
- Reviews and reorders. Deliver well, follow up after delivery, and prompt reorders before stores run out. Move repeat buyers to Faire Direct.
- Promotions and Faire events. Take part in Faire's seasonal markets and promotions to get in front of more buyers at peak buying moments.
Running all of this well is a job in itself. Growing brands on Faire (catalog, outreach, opening orders, and reorder campaigns) is exactly what Ginger manages for brands, so you can keep making the product while the channel grows. To plan the channel mix, also read how to get your product into retail stores.
Frequently asked questions
- Is it free to sell on Faire?
- Creating a brand account and listing products on Faire is free. Faire makes money by taking a commission on orders from retailers it introduces to you. Orders from your own customers placed through Faire Direct are commission-free, though a small payment processing fee can apply.
- What is the difference between Faire and Faire Direct?
- The Faire marketplace is where new retailers discover your brand and Faire charges a commission on those orders. Faire Direct is your own ordering link that you send to retailers you already have, and those orders are commission-free. Brands use the marketplace to find stores and Faire Direct to keep their existing accounts.
- How much commission does Faire take?
- In North America, Faire charges 15% commission on marketplace orders, plus a one-time $10 fee on a new retailer's first order. Outside North America the first order from a new retailer is 25% and reorders are 15%. Orders from retailers you bring through Faire Direct carry 0% commission, and every order also has a payment processing fee based on your payout speed.
- How do retailers pay on Faire?
- Eligible retailers can pay on 60-day terms, meaning they get the goods now and pay Faire later. Your payout is not tied to their terms: you choose to be paid the day after an order ships, or 30 or 60 days later for a lower processing fee. Faire carries the risk if a store pays late.
- How do you grow sales on Faire?
- Complete your catalog with strong photos, offer a competitive opening order incentive to new stores, respond to orders and messages fast, and move repeat buyers onto Faire Direct. Reorders, not one-time orders, are what make Faire a durable channel.
Want this done for you?
Ginger finds the retailers, runs the outreach, and grows your reorders on Faire and beyond. You make the product, we grow the orders.
Keep reading
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