Ginger Articles
Guides and resources on wholesale, Faire, finding distributors and marketplaces, and getting your products into stores.
How to Get Your Food Product Into Stores
Start with the right independents, price for grocery margins, get your certifications and case packs in order, then pitch and reorder. The wholesale playbook for food and beverage brands.
How to Sell Beauty Products Wholesale to Stores
Price for beauty margins, get compliance and testers ready, pitch boutiques and beauty shops, then drive reorders with sell-through. The wholesale playbook for skincare and cosmetics brands.
How to Get Your Homeware Into Retail Stores
Find the gift shops and home stores that fit your range, price for retail margins, package so it survives shipping, and build reorders. The wholesale playbook for homeware and home goods brands.
How to Get Your Product Into Retail Stores
Find the right stores, price for wholesale, pitch the buyer, and turn first orders into reorders. The full playbook for getting a consumer brand onto retail shelves.
How to Start Selling Wholesale as an Ecommerce Brand
Already selling online? Here is how to add a wholesale channel: what wholesale is, the four ways to sell it, how to price, and which channel to start with.
Wholesale Distribution: How to Find Distributors
How distributors actually work, what they do to your margins, and how to find, qualify, and pitch the right one to scale your brand into more stores.
Faire Wholesale: How to Sell Wholesale on Faire
What Faire wholesale is, how it differs from selling on your own site, what it costs, whether it is worth it, and how to grow orders on the marketplace.
How Does Faire Work for Brands?
What Faire is, what it costs, how Faire Direct lowers fees, and how to set up and grow a wholesale channel on the marketplace.
How to Grow Your Sales on Faire
Showing up on Faire is not the same as selling on it. Here are the levers that actually grow orders and reorders, from opening incentives to Faire Direct.
Wholesale Pricing and Margins Explained
Cost, wholesale, and retail price, the keystone markup, margin versus markup, and how marketplace fees and distributors change the math. The full pricing guide.
How to Write a Wholesale Line Sheet That Gets Orders
A line sheet is the document buyers order from. Here is exactly what to put on it, how to lay it out, and the mistakes that quietly cost you orders.
How to Pitch a Retail Buyer (Email and In Person)
Reach the real buyer, lead with fit, keep the first email short, and follow up. A practical guide to pitching retail buyers by email and in person.