Ginger Articles
Wholesale and Faire guides for brands
Guides and resources on wholesale, Faire, finding distributors and marketplaces, and getting your products into stores.
What Is Faire Direct? 0% Commission Explained
Faire Direct is your own ordering link on Faire. Here is how it gets you 0% commission, what retailers receive, and how to avoid losing the 7 day offer window.
Faire vs Sales Reps: Which Is Better for Wholesale?
An honest comparison of Faire and independent wholesale sales reps: what each costs, who owns the retailer relationship, and when to use one, the other, or both.
How to Get More Reorders on Faire
How reordering works on Faire, what a reorder costs you, and the weekly levers (reviews, timed prompts, automations, collections) that bring stores back.
Faire Fees for Brands: Commission and Costs (2026)
Exactly what Faire charges brands per order in North America and elsewhere, with a worked example and the ways to pay less.
How Faire Payouts Work: When Brands Get Paid
Retailers may pay Faire in 60 days, but you do not have to wait. Here is how payout speed, fees and timing work for brands on Faire.
Faire SEO: How to Write Listings Buyers Find
Retailers search Faire like a catalog. Here is how to write titles, descriptions, attributes and photos that match what buyers type, and when paid promotion makes sense.
Faire Market: How to Prepare Your Brand
A practical timeline for Faire Market: what to fix 4 to 6 weeks out, who to email before it opens, how to run the event, and how to follow up after.
How to Choose a Faire Agency: 10 Questions to Ask
A buyer's guide to Faire agencies: what they actually do, how they get paid, who owns your retailers, and the 10 questions that separate good partners from bad ones.
How to Get Your Food Product Into Stores
Start with the right independents, price for grocery margins, get your certifications and case packs in order, then pitch and reorder. The wholesale playbook for food and beverage brands.
How to Sell Beauty Products Wholesale to Stores
Price for beauty margins, get compliance and testers ready, pitch boutiques and beauty shops, then drive reorders with sell-through. The wholesale playbook for skincare and cosmetics brands.
How to Get Your Homeware Into Retail Stores
Find the gift shops and home stores that fit your range, price for retail margins, package so it survives shipping, and build reorders. The wholesale playbook for homeware and home goods brands.
How to Get Your Product Into Retail Stores
Find the right stores, price for wholesale, pitch the buyer, and turn first orders into reorders. The full playbook for getting a consumer brand onto retail shelves.
How to Start Selling Wholesale as an Ecommerce Brand
Already selling online? Here is how to add a wholesale channel: what wholesale is, the four ways to sell it, how to price, and which channel to start with.
Wholesale Distribution: How to Find Distributors
How distributors actually work, what they do to your margins, and how to find, qualify, and pitch the right one to scale your brand into more stores.
Faire Wholesale: How to Sell on Faire (2026 Guide)
What Faire wholesale is, how it differs from selling on your own site, what it costs, whether it is worth it, and how to grow orders on the marketplace.
How Faire Works for Brands: Fees, Payouts and Faire Direct
What Faire is, what it costs, how Faire Direct lowers fees, and how to set up and grow a wholesale channel on the marketplace.
How to Grow Your Sales on Faire
Showing up on Faire is not the same as selling on it. Here are the levers that actually grow orders and reorders, from opening incentives to Faire Direct.
Wholesale Pricing and Margins Explained
Cost, wholesale, and retail price, the keystone markup, margin versus markup, and how marketplace fees and distributors change the math. The full pricing guide.
How to Write a Wholesale Line Sheet That Gets Orders
A line sheet is the document buyers order from. Here is exactly what to put on it, how to lay it out, and the mistakes that quietly cost you orders.
How to Pitch a Retail Buyer (Email and In Person)
Reach the real buyer, lead with fit, keep the first email short, and follow up. A practical guide to pitching retail buyers by email and in person.