Ginger Articles
Guides and resources on wholesale, Faire, finding distributors and marketplaces, and getting your products into stores.
How to Get Your Product Into Retail Stores
Find the right stores, price for wholesale, pitch the buyer, and turn first orders into reorders. The full playbook for getting a consumer brand onto retail shelves.
How to Start Selling Wholesale as an Ecommerce Brand
Already selling online? Here is how to add a wholesale channel: what wholesale is, the four ways to sell it, how to price, and which channel to start with.
Wholesale Distribution: How to Find Distributors
How distributors actually work, what they do to your margins, and how to find, qualify, and pitch the right one to scale your brand into more stores.
Faire Wholesale: How to Sell Wholesale on Faire
What Faire wholesale is, how it differs from selling on your own site, what it costs, whether it is worth it, and how to grow orders on the marketplace.
How Does Faire Work for Brands?
What Faire is, what it costs, how Faire Direct lowers fees, and how to set up and grow a wholesale channel on the marketplace.