How to Get More Reorders on Faire

How does Faire's reorder process work?

For a retailer, reordering on Faire is the easiest purchase they make. They open their order history, find your past order and add the same items back into their cart, or they return to a cart they saved earlier and check out. Payment terms, shipping and checkout work exactly as they did the first time.

Here is what each side sees:

• The retailer sees their past orders with you, any items they saved, and the same checkout they already trust. Faire offers eligible retailers 60-day payment terms, so restocking does not strain their cash flow.
• The brand receives the reorder in the brand portal like any other order. You can also see retailers who have items sitting in an open cart, which is one of the best reorder signals you get.

Outside North America, Faire also defines what counts as a reorder: an order placed 24 hours or more after the retailer's first order. A second order inside that 24-hour window is still charged at the first-order rate (Faire Help Center).

The point is that Faire removes almost all friction from the second order. What stops a store from reordering is rarely the process. It is that they forgot about you, the product did not sell, or nobody gave them a reason to come back.

Why are reorders where the profit is on Faire?

Reorders are cheaper than first orders and cost you nothing to win. The first order from a new marketplace retailer carries extra fees, while every reorder after it is charged at the standard rate, and Faire Direct retailers pay no commission at all. Every reorder spreads the cost of winning that store across more revenue.

Sources: Faire Help Center for North America and outside North America. A payment processing fee applies on top in North America, and it depends on your payout speed. To see how the 0% channel works in full, read what Faire Direct is and how it works.

A store that orders once and never returns is your most expensive customer. A store that reorders four times a year is where the channel starts to pay.

How do you deliver a first order that earns a reorder?

The reorder is decided when the first box arrives. A fast, accurate, well-packed order tells the buyer you are a reliable supplier. A late or damaged one means no follow-up email will save the account.

• Ship fast. Accept the order quickly and ship within the lead time you promised, ideally sooner. Add tracking so the retailer knows when to expect it.
• Ship accurately. Check every line against the order. A missing item creates a support ticket and a reason to doubt you.
• Pack for the shelf. Protect fragile items, keep packaging clean, and make the product easy to unpack and display. A short printed note with your bestsellers and how to reorder helps.

Fulfilment reliability also counts toward Faire's Top Shop tier, along with retailer ratings and responsiveness. Check the current criteria in your brand portal, since Faire updates them.

When should you ask a Faire retailer for a review?

Ask a few days after delivery, once the retailer has unpacked and put the product out. Reviews help other buyers trust you and feed how Faire ranks your brand, so every happy first order should end with a polite request.

One rule matters more than timing: never ask for a review while a problem is open. If an item arrived broken or a shipment is late, fix it first. Asking for stars in the middle of a complaint turns a fixable issue into a bad review.

How do you time a reorder prompt?

Time the reorder prompt to sell-through, not to the calendar. The right moment is just before the retailer runs low, and it varies by category: a fast-moving snack sells through faster than a ceramic vase.

Use your own data. Look at the retailers who already reordered and note how long they took. That gap is your best guide for when to prompt everyone else. Then make the message specific:

• Name the products they bought, so it reads as a restock reminder.
• Mention which of those items sell best across your other stockists.
• Suggest one or two products that pair well with what they already carry.
• Keep it short, with one clear link back to your shop on Faire.

Which Faire automations should always be on?

Three automations do most of the retention work: a welcome after the first order, re-engagement at set intervals after the last order, and thanks at order milestones. Faire includes campaign and CRM tools in the brand portal, and the commission partly pays for them (Faire Help Center), so use them.

• Welcome. Thank the retailer, tell them what to expect, and share display or selling tips.
• Re-engagement. Reach out when a retailer has not ordered for a while, then again at a longer interval with a different angle, such as a new product or a seasonal edit.
• Order milestones. Thank retailers on their second and later orders. It is a small touch that reinforces the habit.

Automations are a floor, not the whole plan. They catch the retailers you would otherwise forget, while one-to-one messages handle the accounts that need a personal touch.

What other levers bring retailers back?

Beyond prompts and automations, retailers reorder when you give them a reason to look again and an easy way to ask questions. These levers run every week.

• Open carts. A retailer with items in their cart is halfway to a reorder. A short, friendly message asking if they have questions often gets the order over the line.
• New collections. A fresh collection on your Faire shop gives existing stockists something new to add, and gives you a reason to email them.
• Seasonal campaigns. Plan for the moments when retailers stock up, such as spring refreshes and the holiday season.
• Faire Market promotions. Faire runs Faire Market events a few times a year, including a summer and a winter Market. Plan a promotion for each one and tell your existing retailers before it starts.
• Fast replies. Answer retailer messages quickly. A buyer who waits days for an answer about stock or shipping will often order from someone else.

What should you send, and when?

Each reorder lever has a moment where it works best. Use this table as a checklist for every retailer after their first order.

What should the first 90 days after a first order look like?

The first 90 days decide whether a new retailer becomes a regular. A simple sequence keeps you in touch at the right moments without flooding their inbox.

1. Day 0 to 3: accept the order, ship it accurately with tracking, and let the welcome message go out.
2. Delivery plus a few days: check the order arrived well. If it did, ask for a review. If not, fix the issue first.
3. Weeks 3 to 6: send a reorder prompt timed to your typical sell-through, naming what they bought.
4. Weeks 6 to 8: share a new collection or seasonal campaign, and follow up any open cart.
5. Day 60: if they have not reordered, send the first re-engagement message.
6. Day 90: send a second re-engagement with a different angle, tied to an upcoming Faire Market promotion where one is coming.

Adjust the timing to your category. The structure matters more than the exact days: deliver, check in, prompt, give a reason to return, then re-engage.

Who does this work week to week?

Reorders come from steady, unglamorous work: checking open carts, timing prompts, answering messages and keeping automations live. It only pays off if someone does it every week, without gaps.

That weekly work is section 03 of Ginger's Faire wholesale agency: keeping the account active with one-to-one messages, review requests, reorder prompts and always-on automations. For the wider growth picture, read how to grow sales on Faire.