Faire wholesale agency, fully managed
Your Faire account, fully managed
We optimise your shop, find the independent retailers that should be stocking you, and then work the account every single week. You make the products. We grow the orders.
- Flat monthly fee
- Month to month
- 0% commission on your sales
0
shops reviewed · read one by one
8%
approved
Scoring now
- Harbour & Hearth · gift shop · Cornwall
- The Walled Garden · garden centre · Surrey
- Online only reseller · filtered out · no shop
Why brands hire Ginger as their Faire wholesale agency
Faire gives you the marketplace. Growth comes from the work most brands never have time for.
Faire gives a brand a shop, payments and marketplace traffic. It does not give it anyone to run the account, and an account that is not run does not grow. Ginger runs yours, in four parts: we set up your shop, we find your buyers, we keep the account active every week, and we show you all of it in a live dashboard and a weekly report.
Your shop, optimised
Everything else lands on your shop, so it is set up first, at onboarding, and kept fresh from then on.
- A full audit of the account, with optimisation proposals
- Listings rewritten for how buyers search on Faire
- A new collection every month, and a plan for every Faire Market
Finding your buyers
Every week we find and curate hundreds of independent shops that fit your brand, and invite them with your Faire Direct link. Retailers you bring to Faire yourself order at 0% commission, and Faire gives each of them a welcome offer on their first order with you.
- Hundreds of independent shops found and vetted for you, every week
- Every one invited with your Faire Direct link, at 0% commission
- Every welcome offer worked inside its 7 day window
Keeping the account active
A list of retailers only turns into orders if someone works it every week. It is the part that usually does not get done.
- Weekly email campaigns to new and existing buyers
- A personal message to every open cart
- Every retailer question answered
- Reviews requested, quiet stockists prompted to reorder
Your dashboard and weekly report
A live dashboard and a weekly report that go further than Faire's own numbers: what we did on the account, what it produced, and what it is worth to you.
- Every order traced to its source, including the buyers we brought you
- What is coming: carts waiting, live conversations, the projected first year value of new buyers
- Your return: the orders, reorders and commission saved that our work produced, against the fee
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Your shop, optimised
A shop that gets found, and converts when it does.
Everything in the two areas of work lands on your shop, so it comes first. The audit, the listing rewrite and the automations are done at onboarding, before the first retailer is contacted. Collections and promotions keep it fresh from then on.
Account audit
Onboarding starts with an audit of the whole account: what is working, what is leaking, and what is holding you back. You get it as a written report.
SEO and listings
Product titles, descriptions and details rewritten for how buyers actually search on Faire, across your whole catalogue. Strong existing copy gets keywords layered in rather than rewritten. Nothing goes live without your sign off.
A new collection every month
Alternating between what is performing (most viewed, best sellers) and themed edits for the season or occasion. Each one is ranked on your real data, with its own title, description and cover image, so the shop always looks actively merchandised.
Promotions and Faire Markets
We build and run your promotions, with tiers set against your account's real order values rather than a template. Every Faire Market gets its own plan: before, during, and the days after, while browsers and cart builders are still warm.
Top Shop as a plan
Every Faire Top Shop criterion tracked against your live numbers, so it is a plan rather than a surprise.
If the account has a function, we run it.
Before
Lavender Candle
After
Lavender Soy Candle, Hand Poured, 8oz Glass Jar, Relaxing Gift for Her
Written for the words buyers actually type into Faire search.
- Ships on time98%Met
- Orders accepted100%Met
- Retailer rating4.8Met
- Reply timeunder a dayOn track
- Catalogue complete3 listings to fixTo do
3 of 5 criteria met. A plan, not a surprise.
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Finding your buyers
New retailers every week, matched to your brand.
Our team of Faire specialists built a retailer discovery system that runs every week for every brand. It matches you against our own retailer database and, at the same time, searches for shops we have never seen before. Every shop is scored against your brand before anyone is contacted.
Your Ideal Stockist Profile
Before we look for a single shop, we write down who should stock you and who should not. It is built from evidence: who already buys you, where you are stocked today, your price tier, and what has worked for comparable brands. It is shared with you, and refined as the results come in.
Ideal Stockist ProfileSample dataPursue
Gift shopsDelis and fine foodFarm shopsConcept storesAvoid
Chains and franchisesOnline only sellersDiscount storesCountries
United KingdomIrelandShared with you, and refined as results come inFour ways of finding buyers
Four ways of searching, and one test for every shop they find: would this retailer realistically buy your product wholesale?
Retail Network Mapping
We start from the shops that already buy you and map outward to the independent retailers around them: the shops that share their customers, suppliers and neighbourhoods.
Buyer Signal Tracing
We trace which independent retailers are actively buying brands like yours right now, from public buying signals, and bring you the ones that fit.
Stockist Footprint Analysis
We map where comparable brands are physically stocked, shop by shop and town by town, and find the gaps: the stockists they have that you do not.
Portfolio Intelligence
We match our own database of independent retailers, built across every brand we have worked with, against your profile, so you never start from zero.
Every shop is read, scored and verified
Our intelligent algorithms read each candidate one by one against your Ideal Stockist Profile. Chains, franchises, online only sellers and your own no go categories are filtered out.
For every approved shop we find the real business contact from its own public pages, never from a bought list, and verify it before use. Then the retailers land in your own Faire customer list every week, starting in your first week.
Your buyers stay yours. They live in your own Faire account. As a policy, we never use your leads or your buyers for anyone else.
100 shops reviewedIllustrative14 approved and verified 86 filtered outTypically only 3% to 30% of the shops we review are approved.
It gets sharper every week
Every week our specialist team reviews which retailer types are being found against who actually buys, and adjusts. Every change of direction is decided by the team, never left to the system.
Real decisions, anonymised
One brand's targeting dropped an entire retailer category after the data showed 0 buyers from 436 contacts.
Another brand, whose leads were 69% one type of shop, was re-steered toward the types buying at four times the rate.
The system, in numbers
Built on a retailer database no one else has
- 1.2M+
- Stockist locations mapped
- 600K+
- Independent retailer profiles
- 750K+
- Brand fit assessments made
- 90K
- Shops reviewed every week
- 3 to 30%
- Of shops reviewed are approved
- Hundreds
- New verified retailers per brand, per week
From found to ordering
Found is not the same as buying.
Finding a shop is only the start. Every approved retailer is invited with your Faire Direct link, retargeted every week through Faire and through our own outreach channels, and messaged one to one from your Faire inbox until they order.
When a retailer builds a cart, we follow up. When they ask a question, we answer. Very few brands, or agencies, do this consistently. It is the next part of the work.
Next: keeping the account active- 02 · Finding your buyers
- 1
Found and verified
- 03 · Keeping the account active
- 2
Invited with your Faire Direct link
- 3
Signed up to Faire
- 4
Cart built
- 5
First order
- 6
Reorder
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Keeping the account active
The weekly work that turns retailers into orders.
Most Faire accounts are set up and then left alone. Ours are worked every week by our specialist team, through every function the account has: campaigns, messages, carts, replies, reviews and reorders. It is the part that slips first when a founder is busy.
The 7 day window almost every brand misses
When a retailer joins Faire through your Faire Direct link, Faire gives them a welcome offer with your brand: 50% off their first order and a year of free shipping. Faire pays for it, not you, and you pay 0% commission on their orders.
It is the best moment you will ever have with that buyer, and it expires after 7 days. Catching it means knowing the day each retailer signs up and following up inside the window. We are on it every day, for every sign up, on your behalf.
The Walled Garden · garden centre · joined through your link
- 50% off their first order
- A year of free shipping
- Paid for by Faire
- 0% commission for you
Followed up every day until it becomes a first order.
Weekly email campaigns, on two channels
A campaign a week for your brand, each with its own angle and its own audience: a new product, a seasonal edit, a restock, the live promotion. We send to new retailers and retarget the ones who opened, clicked or browsed without ordering.
- Through Faire, using Faire's own campaign tools and segments we build for you, planned carefully around Market weeks.
- Through our own outreach channels, which reach buyers beyond what a brand can send through Faire alone. This is the part brands cannot replicate.
One to one messaging, every day
Personal messages sent from your own Faire inbox, not broadcasts. Every message has a purpose and is written for that retailer: what is in their cart, what they ordered last, what they asked.
- One conversation at a time. A retailer is only ever in one sequence, so nobody experiences your brand as a bot.
- We read the whole thread before every message. If a retailer has raised a problem, we do not send. We flag it to you.
- CampaignAutumn restock sent to 412 buyersMon
- Welcome offerThe Walled Garden signed up · 5 days leftMon
- CartHarbour & Hearth · 6 items · £286 · followed upTue
- ReplyFig + Fern asked about sizes · answeredTue
- Flagged to youMarlow Pantry · shipping questionWed
- ReviewBakewell General Stores · order delivered · askedThu
- ReorderQuiet stockist prompted to restockThu
- OrderHarbour & Hearth placed a first order · £286Fri
Every open cart followed up
A cart is a retailer who has already chosen your products. We follow up every one, naming what is in it and what it is worth, until it becomes an order or a clear no.
Your inbox, answered on the spot
Availability, sizes, what is in a set, restock timing, how to reorder: answered straight away, grounded in your live catalogue and never guessed. Order issues, shipping costs, returns, refunds and pricing are flagged to you instead.
Reviews and reorders
Reviews feed your ranking on Faire, so we ask after every delivered order, and never while a problem is unresolved. When a stockist goes quiet, we prompt the reorder with what they actually bought.
Always-on automations
A full set of email programmes in your brand's own voice, in three groups: converting new leads, driving reorders and growing loyalty. Written at onboarding, switched on, and running in the background from then on.
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Your dashboard and weekly report
You will always know what we did, what it produced, and what is coming.
Most agencies send a spreadsheet once a month. Every Ginger brand gets a live dashboard and a weekly report, built on the same data our team works from.
- Revenue and Impact
- Orders and revenue, split into new stockists and reorders.
- Order Source Tracking
- Every order traced to its source. We claim a buyer as ours only when the evidence shows we found them and brought them in. A retailer who bought from you before we arrived is never claimed.
- What is coming
- The value waiting in retailer carts, live conversations, and samples on their way.
- Finding Buyers
- Watch shops being screened and approved each week, and how campaigns perform.
- Commission checked on every order
- Orders from retailers you brought to Faire yourself should carry 0% commission. We check every order, and when one that should have been commission free was charged, we file the claim with Faire on your behalf, so the commission comes back to you.
- Your return on Ginger
- The orders and reorders our work produced, the commission saved through Faire Direct, and the projected first year value of the buyers we brought, set against what you pay us. Numbers Faire does not give you.
- The Weekly Report
- Reviewed by our team before it is sent: what happened on the account, what we did, how campaigns and messages performed, and what is waiting in carts.
The dashboard you get access to
- Orders from buyers we brought14 · $6,120
- Reorders from those buyers5 · $2,340
- Commission saved via Faire Direct$918
- Projected first year value of new buyers$14,800
A buyer is only counted as ours when the evidence shows we found and brought them.
Everything we run for you, in one place
One specialist team running the whole account
Eight jobs, all included in one flat fee. Click any card to go back to the section that explains it.
Collections and promotions
A new collection every month, and a promotion plan for every Faire Market.
One flat monthly fee
All eight, included. Month to month, 0% commission.
How it starts
From intro call to a running account
Intro call
30 minutes to understand your brand and where your wholesale stands today, and to walk you through how the service works and whether it is the right fit. No commitment.
Onboarding
Within the first couple of weeks: the account audit, your Ideal Stockist Profile, and your listing SEO and automations, signed off by you, so the shop is ready for the retailers on their way.
Discovery starts in week one
Our engine starts matching and searching straight away, so qualified retailers are already waiting when your shop is optimised.
Every week after
New retailers, campaigns, one to one messaging, cart follow ups, collections and your weekly report.
What to expect
Wholesale is not an impulse buy. Shops order on their own schedule, often three or four times a year, so results build over weeks rather than days. We usually recommend judging the work over a quarter. That said, the service is month to month, and you can end it whenever you want.
Not on Faire yet?
The managed service needs a live Faire shop. If you are not selling on Faire yet, apply with us first and we will help you get set up.
Pricing and terms
A flat monthly fee. Nothing on top.
One flat fee per month. No setup fee, no commission, no charge per lead, no extra costs. Because the fee is flat, every extra order and every reorder is yours to keep.
- No trial, no minimum term, no lock in
- Month to month
- 0% commission on your sales
FAQ
Questions brands ask about a Faire agency
More on pricing, commission and how we work in the full FAQ.
What does a Faire agency do that I cannot do myself?
Everything on this page could be done by a brand itself. The difference is that all of it has to happen every single week, and that is the work of a team, not a person. Every week, for each brand, Ginger finds and verifies hundreds of new retailers, sends email campaigns on two channels, follows up every open cart, answers every retailer message, asks for reviews, prompts reorders, keeps listings, collections and promotions current, watches the numbers and writes the report. Doing all of that in house would take a team of five to ten people. Ginger's team of Faire specialists does it for one flat monthly fee.
What happens when a retailer joins Faire through my Faire Direct link?
Faire gives that retailer a welcome offer with your brand: 50% off their first order and a year of free shipping, paid for by Faire, and you pay 0% commission on their orders. The offer expires after 7 days, which is why most brands never benefit from it. This is the advantage Ginger is built around: we find the right retailers, bring them to you at 0% commission, use the welcome offer to get the first order placed inside the window, and then keep working the relationship so they reorder.
What if Faire charges commission on a retailer I brought myself?
Orders from retailers a brand brings to Faire through its own Faire Direct link should carry 0% commission. Ginger checks every order on the account, and when one that should have been commission free was charged, Ginger files the claim with Faire on the brand's behalf so the commission is returned.
I want my wholesale managed, but I am not focused on Faire. Does this still work?
Yes. Ginger's service is wholesale management for consumer brands: finding the independent retailers that should stock you, contacting them, and growing first orders and reorders. Faire is the platform Ginger runs it on, because it handles payments, terms and logistics for both the brand and the retailer. You do not need to know Faire or operate it. You need a live Faire shop, which Ginger can help you set up, and the team does the rest.
Will you be working inside my Faire account?
Yes. Ginger works in your own Faire brand portal using Faire's own features. You remain the account owner, Ginger does not touch payout or bank details, and you can remove access at any time.
Will you reply to retailers on my behalf?
Yes, for the questions that can be answered safely from your live catalogue: availability, sizes, what is in a set, restock timing, how to reorder. Anything about order issues, shipping costs, returns, refunds or pricing is flagged to you instead. Ginger never handles support on a brand's behalf, and never messages a retailer who has an unresolved problem.
Do the retailers you find belong to me?
Yes. They are added to your own Faire customer list and stay there if you stop working with Ginger. As a policy, Ginger never uses a brand's leads or buyers for anyone else.
How soon will new retailers start arriving?
Discovery starts in the first week. Ginger's engine matches your brand against its own retailer database and searches for new shops at the same time, while onboarding (audit, listing SEO and automations) gets the shop ready over the first couple of weeks.
Does my brand need to be on Faire already?
The managed service needs a live Faire shop. If you are not selling on Faire yet, you can apply to Faire with Ginger first and get help setting up.
Is Ginger affiliated with Faire?
No. Ginger is an independent agency that manages brands' accounts on the Faire marketplace.